The Best Work You May Never See: UnConvention’s “Park” From Campbell Mithun, Minneapolis
Type: Screenwork
Category: The Best Work You May Never See
September 05, 2008, — With tongue firmly planted in cheek, Campbell Mithun, Minneapolis, created a campaign for UnConvention–a collective of citizens–designed to “welcome” delegates from the Republican Convention to the Twin Cities.
In “Park,” one of three web spots we see two women on a park bench kissing one another. On an adjacent park bench, two men are doing the same. In the distance, we see two men in suits walking through the park. Realizing that these two conservative types are approaching, the guys and gals stop kissing and reshuffle their perches so that each bench now is host to one man and one woman.
As the two business suit-clad men walk by, one of them observes, “Nice kids.”
A super explains, “The Republicans Are Coming.”
It’s followed by a second super which reads, “Make an effort.”
And the spot is tagged with the website address www.theunconvention.com.
Stephen Pearson of bicoastal/international Hungry Man directed the viral spots, including “Park.”
The Campbell Mithun team consisted of chief creative officer Jonathan Hoffman, executive creative director Reid Holmes, associate creative director/art director Gary Carter, copywriter Paul Brink and producer Alex Colvin. Cindy Becker exec produced for Hungry Man with Amy Brewster serving as line producer. The DP was David Doyle.
Editor was Brody Howard of Ditch Edit, Minneapolis.
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