Toro’s new Timecutter lawn mower is a zero-turn mower that anyone can drive. To prove it, Campbell Mithun teamed up with director Eric Saarinen and the guys at ditch to create a spot that takes us on a singular ride with a myriad of drivers. Shot with the new Arri Alexa on a steadicam, the spot offers an organic approach to a very calculated shoot. With the latitude that the new Alexa format offers, the results are a ton of fun to watch. Brody Howard put the puzzle together. And with his tenacious eye for detail, Nick Mueth merged all the elements into one entertaining ride. See for yourself:
“Equal Opportunity Mower”
Click the still to watch the spot!
Agency: Campbell Mithun
Creative Director: Reid Holmes
Art Director: Randy Gerda
Copywriter: Joe Stefanson
Agency Producer: Bill Smallacombe
Editor: Brody Howard
Smoke Artist: Nick Mueth
Post Producer: Leah Rogers
