We’re Coming For You, Toto!
Preston Kelly + YMCA Give You “Another Reason Y”

A new year leads to New Year’s resolutions. Last year, we teamed up with Preston Kelly gave you a few reasons to shape up at the YMCA (bears, gangsters, a raging cyclops)… This year, we remind you that global warming leads to extreme weather and you’ve got to be ready. Don’t wait till your puppy’s up in a funnel cloud with the Wicked Witch to get the lead out! Over on the web, we also see the return of a very determined Cyclops giving it his all. Brody flexed his funny bone in the editing suite, and the team at Pixel farm exercised their expertise in color and VFX to tone up the mood. Tom at Echo Boys provided the soundtrack. What a workout!  We dare you to don some sweatpants, push play, and get motivated to discover your own reasons to shape up.

Tornado
“Another Reason Y” campaign

Extra Inches
“Another Reason Y” campaign

Summer Camp
“Another Reason Y” campaign

Couch
“Another Reason Y” campaign