Baylor College of Medicine


Giving Life To Possible

We’re not doctors.  We don’t even play them on TV. But with Olson and Harpoon Pictures by our side, we executed a powerful new campaign for Baylor College of Medicine, creating a visceral experience to appeal to the intensity of the doctors of the future. These pieces move at lightning speed, but Brody used his editorial eye and keen storytelling to carve the fast moving spots with surgical precision.  Then Matt perfected every pixel, so there’s nothing to distract you from what it takes to Give Life to Possible.

“That’s What It Takes”




Agency: Olson
Client: Baylor College of Medicine
Project: “That’s What It Takes” Brand Campaign
Agency Producer: Darren Larkins
Creative Director: Matt Burgess
Art Director: Mike Haeg
Copywriter: Kris Growcott
Editor: Brody Howard
Color: Mike Pethel/Company 3
Finish: Matt Collings
Music/Mix: Ashe & Spencer
Director: Anton Josef/Harpoon Pictures
Producer: Leah Rogers