Be The Match


Make a Birthday Wish!
Robin Roberts Celebrates Life with Be The Match


We were thrilled to reunite with our friends at Preston Kelly for a third campaign for Be The Match, celebrating the anniversary of “Good Morning America” anchor Robin Roberts’ successful bone marrow transplant. Robin’s been working with Be The Match to recruit bone marrow donors since she announced her own battle against a rare blood disorder last year. Her efforts have sparked an unprecedented flood of support and new donors for Be The Match, and she’s been honored with the Rod Carew Leadership Award for her work.



Agency: Preston Kelly
Creative Director: Chris Preston
Art Director: Melissa Tresidder
Copywriter: Charlie Tournat
Broadcast Producer: Anne Swarts
Editor: Brody Howard
Color/Finish: Matt Collings
Audio Mix: Echo Boys