General Mills – Betty Crocker


Get Your Betty On!

So, you’ve been invited to what seems like a thousand cookie exchanges. We’ve teamed up with our buddies from Campbell Mithun this cookie time of year to let you know…you can do this. This campaign for Betty Crocker Sugar Cookie Mix gives you a head start on homemade.  Editor Bert Cambridge is used to having his kitchen become a bakery, and he shows how Ms. Crocker can be your best friend when you have 1,000 cookie tins to fill. Betty’s cookies look out of sight thanks to Flame wizard Matt.  And when you need a break from your cookie baking extravaganza, check out this “Betty Crocker Punk Rocker” video and let the cookie dough fly!



“It’s Cookie Time”


“Betty Crocker Punk Rocker”



Agency: Campbell Mithun
Client: General Mills
Project: Betty Crocker “It’s Cookie Time” and “Betty Crocker Punk Rocker”
Agency Producer: David Howell
Creative Director: Nicole Ackmann
Copywriter: Kelly Trewartha
Editor: Bert Cambridge
Color: Billy Gabor/Company 3
Finish: Matt Collings
Music: Peer Music III
Mix: Todd Syring
Director: Nick Spooner/The Sweet Shop
Producer: Leah Rogers