Perception is Not Reality
Break the Cycle, Break Free

Thousands of girls and women are trafficked and sold for sex every year right here in Minnesota. Did you know? We didn’t either. But Breaking Free, a St. Paul-based organization that provides services and housing to these women and works to break the cycle of exploitation and abuse, is working to change that. In this industry, it’s not often that we have a chance to create something that might really change lives. We were honored to have the opportunity to collaborate with talented folks at Clarity Coverdale Fury and Blue Morpho Films and bring light to an issue that is overwhelmingly ignored.

Watch the PSAs, learn more and get involved at www.breakingfree.net.

Agency: Clarity Coverdale Fury
Client: Breaking Free
Creative Director: Jac Coverdale
Copywriter: Madesyn Kimball
Offline Editors: Brody Howard, Carrie Shanahan, JoLynn Garnes
Color & Finish: Matt Collings
Post Producer: Leah Rogers
Mix: Echo Boys
Directors: Josh Thacker, Jac Coverdale
Production Co: Blue Morpho Films
Producer: Jodi Nelson