Hormel – Driven By Bacon


This Bike Runs On Bacon

It’s a classic story really – a man, a cross country road trip, and his motorcycle powered by bacon grease.  BBDO and Hormel Black Label Bacon bring you this delicious story about Eric Pierson’s journey from Minnesota to the San Diego Bacon Fest, riding a motorcycle powered entirely by bio diesel fuel made from bacon grease.  Mmmmm…bacon grease. Matt’s color contribution to this bacon-fueled odyssey makes you feel like you’re getting a picture postcard directly from America.  P.S. – the bike’s exhaust smells like bacon. Brunch, anyone?

“Driven By Bacon”


Agency: BBDO Minneapolis
Client: Hormel
Project: “Driven By Bacon” Documentary – Color correction
Agency Producer: Debra Lustig
Creative Director: Noel Haan
Art Director: Allison Brink
Copywriter: David Mackereth
Editor: Nathaniel Schmidt
Audio: Nick Mihalevich/Cape Status
Color: Matt Collings
Director: Tony Franklin/8th Street Productions