Moving in a New Direction

Tim Taylor, and a top-notch creative team at Colle+McVoy got together to craft a few beautiful brand spots to launch the new Indian Motorcycle, just in time for this year’s Sturgis Rally. A rumbling, snaking show of gleaming chrome and grizzled bikers celebrates the rebirth of America’s first motorcycle company, with technology for the 21st century. Flame artist Matt Collings polished the spots to make every surface, line and reflection flawless. Just like the ride you’ll get on these luxury bikes!

Credits:

Agency: Colle + McVoy
Client: Polaris
Group Creative Director: Brian Michurski
Copywriter: Joel Stacy
Art Director: Matt Pruett, David Kelly
Agency Producer: John Borchardt
Offline Editor: Tim Taylor
Color: Billy Gabor, Company 3
Flame Artist: Matt Collings
Composer/Mix: Matt Kirkwold, Rumble
Post Producers: Kathy Yerich, Leah Rogers
Production: Supply & Demand
Director: Sean Thonson
Producer: Rita Le Roux