MPC’s color talents add to the post house’s expanded palette of capabilities.
Minneapolis, MN – March 2016 – MPC has announced a new partnership with the post production company Ditch to offer remote color grading in Minneapolis. The announcement was made by Ditch Owner and Editor Brody Howard and MPC Color Executive Producer Adina Birnbaum.
“We’ve been looking for a post company in Minneapolis to partner with for remote color work and Ditch is the perfect choice for us,” says Birnbaum. “We’ve got great agency relationships in Minneapolis, which has always been a source of stellar creative work attracting the best directors, editors and VFX artists. So it’s only natural that we looked to that market to offer clients the convenience of accessing our team of colorists from a familiar base right in their own city.”
The addition of remote color grading in Minneapolis at Ditch (www.ditchedit.com) joins MPC’s other remote grading outposts at charlieuniformtango in Dallas and Austin, Mondial in Richmond and The Work in Detroit. At each location, Birnbaum explains, clients utilize a dedicated internet feed and identically calibrated monitors to work with MPC colorists as though they were in the same room.
“We’re very excited about adding the capabilities of MPC’s colorists here at Ditch,” says Howard, who founded the studio in 2008 after working at other independent editing houses as well as at Fallon Worldwide. “MPC was referred to us by some mutual agency clients, and for us it’s just a perfect fit, particularly in how we’re expanding what Ditch has to offer.”
Howard recently added Editor Aaron Nelson to its roster and promoted Assistant Ben Thompson to full Creative Editor status. He’s also launched Ditch Creative, a digital design and development studio, and brought in an independent music and audio post company, Grey Ghost, which works out of Ditch’s space in downtown Minneapolis.
Ditch focused initially on offline editorial for a number of years, Howard points out, but has since added visual effects capability and finishing. “Adding color was the next logical step, and this provides us with a great solution for our clients,” he adds. “They can work with us now through all aspects of post, from edit to finish, or just pick and choose the services they need. We’re small and nimble, and that gives us a lot of flexibility.”
With MPC’s color suite housed right off Ditch’s main entrance, Ditch Senior Producer Leah Rogers notes that color grading clients almost feel like they’re working at a stand-alone color boutique, but with all the support that Ditch provides. “It allows our agency clients to stay local and access world-class color grading talent. It really broadens the options agencies have here in Minneapolis, and we’ve found that MPC has been extremely accessible in terms of working with our schedules and our budgets.”
Since launching their partnership Ditch and MPC Color have collaborated on work for local agencies Carmichael Lynch, Microgigantic and Olson.
For more information on MPC Color’s roster of talents, its services and its range of remote color grading locations, visit the MPC Color web site here: http://www.moving-picture.com/advertising/mpc-colour/.
About MPC: moving-picture.com
MPC is a creative studio that crafts spectacular visual experiences in any space, on any screen. They have been global leaders in VFX for over 25 years with industry-leading facilities in London, Vancouver, Los Angeles, New York, Bangalore, Montreal, Amsterdam and Mexico City.
Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of their recent projects include films such as ‘The Martian,” “Life of Pi,” the Harry Potter franchise, “X-Men” and “Prometheus,” along with advertising campaigns for brands such as adidas, Intuit, Samsung, John Lewis, Three Mobile, Ikea and Channel 4.
Their broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital & experiential production, color grading for advertising and any combination of these services.
MPC is a Technicolor Company.